Hairstyles, beauty products, t-shirts, emoji’s, coffees, even our food and home decor products are inspired by this mythical creature…. What is our obsession with Unicorns?
It’s another fad that will eventually disappear but for now the craze is in its peak! Everyone from fashion retailers to food chains and even our electricity providers are cashing in on the craze, last year First Utility starred them in their TV ads about electricity! – Emerald Street.
I hold my hands up I have succumbed, sporting a Zara tee emblazoned with sequined unicorns, I am a fan, it’s fun and hey if Zara are selling it, I’m wearing it.
The merry go round of fashion and culture constantly churns out updated versions of by gone trends and there are not many we see that are truly original, the unicorn is no exception. The legendary creature has been known for centuries and its popularity spiked in the 80’s and 90’s with the release of My Little Pony. But jump to circa 2016/17 the unicorn has become a cultural phenomenon.
Hashtag unicorn on Instagram and you will get over 5 millions post: cakes, cookies, soaps, headbands, slippers, nail art, beauty products, pool floats the list goes on.
The trend is a goldmine for retailers, if you produce a unicorn themed product it is likely to sell out.
Funboy is an American Brand who launched in 2015 and shortly after released their best selling product the unicorn pool float, the founders told Refinery29 in a statement that the float has since become their major business success, outselling their second best seller by two times.” www.refinery29.com
edited.com reported brand No. 21’s embellished peep-toe mules priced at $674 in Selfridges have sold out across six sizes. Meanwhile, ASOS’s unicorn pumps have been replenished three times.
So why is the Unicorn so popular?
Economical and cultural factors have challenged us in recent times and it seems we may be looking for some escapism. Brand strategist Jess Weiner, CEO of Talk To Jess said “Women are in need of fantastical magic in their lives right now, because we’re surrounded by culture and politics that are very bleak and dark and oppressive,” she says. “Unicorns are rare, they’re powerful, and they’re imaginary, so they’re capable of anything. And they do have a certain girly undertone because many of us associate them with our childhood, so they’re unapologetically feminine. Why wouldn’t we own something that’s just for us and inspires us to believe in our otherworldly capabilities? We’re being faced with some dire messaging around being female. Unicorns are our chance to escape and have some fun.” – refinery29.com
If a pink and purple coloured swirly girly Frappuccino brightens up your day then who are we to judge?
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